LG Electronics H&A Global Service Content Planning & Design
(April 2024 - August 2024)
Participated in the development of self-help and technical training content for LG Electronics H&A, distributed across 36 countries. Contributed to YouTube channel content by reflecting Gen Z's digital trends and preferences.
TV Man Character Design: Designed and planned TV Man, a core character for TV appliance self-help content, boosting views by 5x and enhancing brand engagement with Gen Z.
Earbud Character Creation: Developed an earbud character for wireless earphone content, improving user experience and brand reliability.
High Viewership: TV Man series achieved a 40x increase in views, ranking 3rd on LG Electronics' YouTube Shorts.
Sustained Content: After the project, TV Man content continued as a regular series, with systematic character guidelines provided to partners.
Also supported design and video editing tasks, contributing to the visual quality and effectiveness of the content.
Youtube Shorts
